Discounts are an iffy subject. “Never” is a better answer than “well you should always be ready to offer one!”. There’s a better way to think about and present discounts to clients. Your approach to pricing has a major impact on *profits* of a consulting business. Be smart about how you approach pricing and discounts alike to make your business sustainable.
Perception is stronger than some like to admit. I challenge you to consider whether you see yourself as a peer or a peon to your clients. And, of course, how your clients see you.
This is pivotal. It isn’t any trick for landing clients or negotiating big deals. No secret marketing hack. The truth is: mindset has a stronger correlation with business performance than any other factor I’ve measured in myself and others.
Where you work each day is an important decision. It’s a matter of dollars invested, productivity, professionalism, perception and positioning. It’s a highly personal decision.
Coaching is a growing field in the world of marketing — and marketers are oblivious. Organizations go through cycles of taking marketing in-house, or outsourcing to agencies. But regardless of where the cycle is, they always invest in their internal teams. Coaching is an excellent way to transfer knowledge from yourself, the coach, to the client’s marketer(s).
There are three things to consider in the marketing services business to be successful. This goes to marketing consultants and agencies alike. These are *building blocks* for your business — the essential elements you need for your business and for yourself to approach your day-to-day and the big picture.
Here’s how to raise your rates (and how much) with a plan and schedule so it isn’t a one-time occurance.
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