As a consultant in need of clients, you’re going to hear many people saying the same thing:
“I have the ONE way to get you [insert unreasonable number] of new leads and clients in [insert unreasonably short timeframe]!”
There are a number of issues with this. We’ll explore the truth to finding your “one go-to lead gen tactic” in this article.
You’re doing all your marketing right. You’re on social and sending out emails. You track competitors. And yet, you can’t get ahead. Here’s what’s missing.
In a business where “proving your worth” is one of the tenants to success, a client case study is a perfect fit.
While it doesn’t sound so wonderful to prove one’s worth, it can be. This is what renowned experts are doing through their thought leadership efforts. It’s what we all do in our marketing and sales.
Here are four steps for you to follow to create a meaningful case study.
I was recently asked, “What are some best practices that you follow for planning out our days?” Since this is so commonly questioned, I thought it would be appropriate to write about it.
It comes down to a few key principles — and they aren’t the little tricks you’ll read about in those “five time management tips” articles. Those are nonsense. Damn fun to read, but nonsense.
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