by David Bradley | Professional Development
Summary Perception is stronger than some like to admit. I challenge you to consider whether you see yourself as a peer or a peon to your clients. And, of course, how your clients see you. This is pivotal. It isn’t any trick for landing clients or negotiating big...
by David Bradley | Professional Development
Summary Where you work each day is an important decision. It’s a matter of dollars invested, productivity, professionalism, perception and positioning. It’s a highly personal decision. In this video, I break down pros and cons of each option: get an office...
by David Bradley | Professional Development
Summary Coaching is a growing field in the world of marketing — and marketers are oblivious. Organizations go through cycles of taking marketing in-house, or outsourcing to agencies. But regardless of where the cycle is, they always invest in their internal...
by David Bradley | Professional Development
Summary There are three things to consider in the marketing services business to be successful. This goes to marketing consultants and agencies alike. These are *building blocks* for your business — the essential elements you need for your business and for...
by David Bradley | Professional Development
Summary Taking *effective* action is critical to get your consulting business off the ground. Taking action is the easy part. Making it effective isn’t. Nor is being consistent. In this video, I’ll break down methods to take effective action, consistently....
by David Bradley | Professional Development
Summary It’s not always so clear whether you should get an advanced degree in marketing. It certainly is a crowded field, but further studying comes at a cost of time and money… So what do we do? It depends on your goals and where you’re coming from....
